The first Mumbrella Perth conference is now over.
This was the day’s program:
8.15 – Spends and trends
The economic outlook and how it will affect the marketing industry in the new financial year. This is a must-attend session for anyone wanting insights into consumer confidence and how it will affect advertising spend in the coming 12 months.
Using brand new data, Tristan Masters, global director of analytics for Standard Media Index, will give insights into the local, national and global advertising market, how ad spend has changed and where it is going. Bankwest Chief Economist, Alan Langford will give a presentation on the wider economic outlook for WA. Tristan and Alan will then join a panel including Chris Wharton, CEO of West Australian newspapers and Colm O’Brien CEO of Aspermont, to discuss the local market and where it is headed. Moderated by Julie-anne Sprague, Senior reporter at The Australian Financial Review.
9.30 – Keynote speaker – Jon Steel
Hear from one of the world’s best account planners and most respected advertising authors Jon Steel. The author of the seminal adland book Truth Lies & Advertising and one of the the best books written about pitching, Perfect Pitch, Steel holds a worldwide consultancy role with WPP and is chief strategy officer for GPY&R.
In this not-to-be-missed presentation, Steel will challenge the fashionable views on what effectiveness really is, and argues that success is about helping clients increase share and margins, not chase popularity on social media for the sake of it.
10.30 – Morning tea
11am – The Future, and What you need to do about it
Mnet CEO Travis Johnson examines the coming digital trends and what they mean for marketing including wearable technology, the internet of things, big data, escalating bandwidth demands, NFC and why today’s CMO needs to be tomorrow’s CIO. This is an updated version of Johnson’s acclaimed talk at this year’s Mumbrella360 conference.
Talent and culture
12pm – Attracting and retaining talent is one of the toughest challenges facing any agency or media organisation today. A panel of top practitioners – including The Brand Agency’s Alison Ray, 303Lowe’s Al Taylor, Initiative’s Chris O’Keefe and Southern Cross Austereo’s Linda Wayman – will share their insights into where and how to find the best people, and how to create a culture to keep them in your business. Moderated by Mumbrella’s Tim Burrowes.
1pm – Lunch
2pm – The World’s best behaviour change ads
Multi-award winning chief strategy officer at Cummins & Partners, behavioural psychologist and author Adam Ferrier will break down some of the best ads from the last 12 months from around the world, and examine why they were so effective, and the role creativity played.
2.50pm – Content marketing case studies
Case studies and learnings from some successful content marketing campaigns, and how they came about. Panel includes Hatchd founder Kristen Vang and Brownes Dairy marketer Natalie Sarich-Dayton, and Lush Digital’s head of content strategy Sarah Mitchell.
3.40pm – Afternoon tea
4.10pm – Mumbrella Question Time
Join some of Perth’s most respected players for a lively discussion on the key issues raised during the day and faced by the industry. Moderated by Mumbrella editor Alex Hayes. featuring:
- David Mott, MD and Network Programming Executive, STW 9 Perth;
- Agata Sleeman, marketing director, HBF;
- Mark Braddock, president, Perth Advertising and Design Club
- Angela Nutton, Managing Director, OMD WA
5pm – Networking drinks
6pm – Close